Digital Marketing

Digital marketing refers to the practice of promoting products or services using digital channels and technologies. This encompasses a wide range of online marketing strategies, including social media marketing, search engine optimization (SEO), content marketing, email marketing, online advertising, and more. The primary goal of digital marketing is to connect with consumers where they spend much of their time—online—through various platforms and devices. It leverages data analytics and targeted campaigns to reach specific audiences, enabling businesses to measure the effectiveness of their marketing efforts in real time. Digital marketing is crucial for fostering brand awareness, generating leads, and driving sales in an increasingly digital world.